Area operation manager

Liwa trading



Responsible for operationally managing all Liwa trading’s Kids Brands in Dubai and the Northern Emirates


. Involved in Strategic Account Service Management, sales forecasting / demand planning, vendor management.

•             Deputizing for the store Managers, supporting and overseeing shop openings.

•             Overseeing the recruitment of new sales and retail staff.

•             Responsible for training and induction programs for new staff members.

•             Day to day running and operating of stores.

•             Ensuring a consistently high standard of presentation in all branches.

•             Working closely with visual merchandisers.

•             Maintaining accurate records of all pricing, sales, and activity reports.

•             Controlling shrinkage, wages, write-off, cash control and store expenditure.

•             Marketed the company by organizing fashion shows and special promotional events.



•             Dramatically reduced expenditure by cost cutting across the board.

•             Gained considerable portion of existing market & increased sales turnover.

•             Implemented changes that increased customer retention.

•             Responsible for opening new stores.

•             Experience of merchandise management.

•             Consistent at meeting set sales targets.

•             Brand experience, working within brand guidelines.

•             Producing data and reports for senior management on performance.

•             Helped push the business forward to achieve significant turnover and profitability in all my  stores.